Skip to main content

Master Keyword Research with AppVector

Discover high-impact keywords that drive downloads and improve your app's visibility in app stores.

Understanding Keyword Metrics​

Key Performance Indicators​

  • Search Volume: Monthly searches for the keyword
  • Competition Level: How many apps target this keyword
  • Relevance Score: How well the keyword matches your app
  • Ranking Difficulty: Effort needed to rank for this keyword

AppVector Keyword Score​

Our proprietary algorithm combines all factors to give you an actionable keyword score (1-100).

Keyword Research Workflow​

1. Seed Keyword Discovery​

Start with your app's core functionality:

  • What does your app do? (e.g., "photo editor", "fitness tracker")
  • What problems does it solve? (e.g., "lose weight", "edit photos")
  • What category is it in? (e.g., "health", "photography")

2. Competitor Keyword Analysis​

  • Research your top 3 competitors
  • Analyze their keyword strategies
  • Find gaps in their targeting
  • Identify underutilized high-value keywords

3. Long-tail Keyword Opportunities​

  • Target specific user intents
  • Lower competition but higher conversion
  • Examples: "free photo editor app" vs "photo editor"

Using AppVector's Keyword Tools​

Keyword Research Tool​

  1. Enter your seed keywords
  2. Review suggested keywords with metrics
  3. Filter by volume, competition, relevance
  4. Export keyword lists for optimization

Live Rank Analysis​

  • Track your current keyword positions
  • Monitor ranking changes in real-time
  • Set up alerts for significant movements
  • Compare with competitor rankings

Keyword Difficulty Assessment​

  • Analyze top 10 apps for each keyword
  • Understand what it takes to rank
  • Prioritize winnable keywords first

Keyword Implementation Strategy​

App Title Optimization​

  • Include 1-2 primary keywords
  • Keep under character limits (30 chars iOS, 50 chars Android)
  • Maintain brand recognition

Description Optimization​

  • Use keywords naturally in context
  • Front-load important keywords
  • Include long-tail variations
  • Focus on user benefits, not just features

Keyword Field (iOS)​

  • 100 character limit
  • Comma-separated keywords
  • No repetition from title
  • High-volume, relevant terms only

Advanced Techniques​

Seasonal Keyword Targeting​

  • Track seasonal trends
  • Adjust keywords for holidays/events
  • Monitor keyword volume changes

Localization Strategy​

  • Research keywords in target markets
  • Understand cultural search behaviors
  • Localize keyword strategies by region

A/B Testing Keywords​

  • Test different keyword combinations
  • Measure impact on rankings and downloads
  • Implement winning variations

Common Mistakes to Avoid​

❌ Keyword Stuffing: Too many irrelevant keywords ❌ Ignoring Competition: Targeting impossible keywords ❌ No Tracking: Not monitoring keyword performance ❌ Set and Forget: Not updating keywords regularly

✅ Best Practices:

  • Focus on relevance over volume
  • Regular keyword performance review
  • Continuous competitor monitoring
  • Data-driven optimization decisions

Next Steps​

Remember: Great keyword research is the foundation of successful ASO. Invest time here for maximum impact!

Contents