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SearchVector Search Analytics

Understand how users discover your app through comprehensive search analytics and user behavior insights.

Overview​

SearchVector's Search Analytics provides deep insights into:

  • User search behavior patterns
  • Search-to-install conversion rates
  • Search traffic sources and attribution
  • Keyword performance across different user segments

Core Analytics Features​

Search Traffic Analysis​

Track and analyze your app's search performance:

Search Impressions​

  • Total Impressions: How often your app appears in search results
  • Impression Share: Your share of total category search impressions
  • Impression Trends: Changes in search visibility over time
  • Keyword Impressions: Impressions broken down by specific keywords

Click-Through Rates (CTR)​

  • Overall CTR: Percentage of impressions that result in clicks
  • Keyword CTR: Performance of individual keywords
  • CTR Benchmarks: How you compare to category averages
  • CTR Optimization: Insights to improve click-through rates

Conversion Analytics​

Search-to-Install Funnel​

Track the complete user journey:

  1. Search Query → User searches for keywords
  2. Impression → Your app appears in results
  3. Click → User taps on your app listing
  4. Store Visit → User views your app store page
  5. Install → User downloads your app

Conversion Metrics​

  • Install Conversion Rate: Clicks that result in installs
  • Search Conversion Rate: Searches that result in installs
  • Time to Install: How long users take to decide
  • Bounce Rate: Users who leave without installing

User Behavior Insights​

Search Query Analysis​

Understand what users are actually searching for:

  • Popular Queries: Most common search terms leading to your app
  • Long-tail Queries: Specific, targeted search phrases
  • Question-based Queries: "How to" and problem-solving searches
  • Branded vs Generic: Balance of brand searches vs discovery

User Intent Classification​

SearchVector categorizes user searches by intent:

  • Discovery: Users looking for new apps
  • Comparison: Users comparing different options
  • Problem-solving: Users with specific needs
  • Replacement: Users looking to replace current apps

Advanced Analytics​

Demographic Insights​

Understand who's searching for your app:

  • Geographic Distribution: Where your searchers are located
  • Device Preferences: Phone vs tablet search patterns
  • Platform Distribution: iOS vs Android search behavior
  • Time Patterns: When users search for your app

Search Context Analysis​

  • Search Session Length: How long users spend searching
  • Multiple Search Patterns: Users who search multiple times
  • Cross-Platform Behavior: Users who search on both stores
  • Return Search Behavior: Users who search again later

Attribution Analysis​

  • Organic vs Paid: How search traffic compares to paid campaigns
  • Channel Attribution: Which marketing channels drive search behavior
  • Influence Analysis: How other marketing affects search volume
  • Long-term Impact: How optimizations affect search over time

Performance Monitoring​

Real-Time Tracking​

Monitor search performance as it happens:

  • Live Search Volume: Real-time search activity
  • Ranking Changes: Immediate ranking updates
  • Traffic Spikes: Unusual search activity detection
  • Conversion Alerts: Significant conversion rate changes

Historical Analysis​

Deep dive into historical data:

  • Trend Analysis: Long-term search performance trends
  • Seasonal Patterns: Recurring search behavior patterns
  • Campaign Impact: How ASO changes affected search performance
  • Correlation Analysis: Relationships between different metrics

Actionable Insights​

Optimization Recommendations​

SearchVector automatically suggests:

  • High-Impact Keywords: Keywords with best ROI potential
  • Metadata Improvements: Title and description optimizations
  • Visual Enhancements: Icon and screenshot improvements
  • Timing Optimizations: Best times to publish updates

Performance Alerts​

Get notified about:

  • Significant Traffic Changes: Major increases or decreases
  • Conversion Rate Changes: CTR or install rate improvements/declines
  • New Opportunity Detection: Emerging keyword opportunities
  • Competitive Threats: When competitors start targeting your keywords

Reporting and Exports​

Custom Dashboards​

Create personalized analytics views:

  • Executive Dashboards: High-level performance summaries
  • Keyword Dashboards: Detailed keyword performance tracking
  • Conversion Dashboards: Focus on funnel optimization
  • Competitive Dashboards: Competitor performance monitoring

Data Export Options​

  • CSV Downloads: Raw data for custom analysis
  • API Access: Programmatic data retrieval
  • Automated Reports: Scheduled email reports
  • Data Integrations: Connect with your analytics tools

Leverage SearchVector's search analytics to optimize your app's discoverability and conversion performance.

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