Skip to main content

Localization Insights

Localization Insights helps teams inspect whether country and language coverage is supporting app performance. It is useful before prioritizing translation, metadata localization, or market-specific listing work.

When To Use It​

Use Localization Insights when you need to:

  • review localization performance for a selected app.
  • identify countries or languages that need listing attention.
  • compare market performance over a date range.
  • use demo data before exposing production console data.

Before You Start​

Prepare these inputs:

  • App: search for the app or package.
  • Date range: select a window such as Last 28 days.
  • Market question: decide whether you are checking country performance, language coverage, or listing gaps.
  • Console data: confirm the required source is connected.

Work Through The Page​

  1. Open Localization Insights from Advanced Play Console.
  2. Search for the app or package.
  3. Set the date range.
  4. Use See demo if you need a safe example.
  5. Review market or language rows once data loads.

Localization Insights page with app search, date range, and demo control

Read The Results​

Read localization data as a prioritization tool. A weak market may need translation, localized screenshots, country-specific metadata, or more investigation before investing in campaigns.

Decide What To Do Next​

  1. Open Store Listing for locale-specific listing work.
  2. Open Custom Store Listings when country-specific listing variants matter.
  3. Use Downloads Intelligence to validate market opportunity.
  4. Document which country or language needs action.

Tips​

  • Prioritize markets with both opportunity and a clear listing gap.
  • Do not assume one language strategy works across all countries.

Contents